Cookie Policy

Q: Essential Cookies

Required for ApplyArc to function. Includes authentication and security cookies.

Q: Analytics Cookies

Help us understand usage so we can improve. We use Google Analytics.

Q: Functionality Cookies

Remember your preferences like sidebar state and theme settings.

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Last updated: January 16, 2026

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help the site remember your preferences and improve your experience. We also use localStorage, a similar technology that stores data in your browser.

Essential Cookies

These cookies are required for the service to function and cannot be disabled:

Name	Purpose	Duration
MSAL tokens	Authentication (Microsoft login)	Session / 24 hours
cookieConsent	Remember your cookie preferences	1 year

Analytics Cookies (Microsoft Clarity)

We use Microsoft Clarity to understand how you interact with our website through heatmaps and session recordings. This helps us improve the user experience. You can opt out of analytics in your browser settings or by using the cookie consent banner.

For more information, see the Microsoft Privacy Statement.

Cookie	Purpose	Duration
_clck	Clarity user ID for session tracking	1 year
_clsk	Clarity session ID for grouping pageviews	1 day
CLID	Microsoft Clarity advertising identifier	1 year
ANONCHK	Indicates if MUID is transferred to ANID (advertising)	10 minutes
MR	Used to collect info for analytics	1 week
MUID	Microsoft user identifier across services	1 year
SM	Microsoft session identifier	Session

Third-Party Services

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Microsoft Azure: Authentication tokens for secure sign-in (MSAL)

•

Microsoft Clarity: Website analytics, heatmaps, and session replay

•

Sentry: Error tracking (uses localStorage, not cookies)

•

Azure Application Insights: Performance monitoring and error diagnostics

•

Stripe: Payment processing (only if you use premium features)

Local Storage

We also use browser localStorage to remember your preferences. This data stays on your device and is not sent to our servers:

tanstack-query-*Cache API responses for performance

applyarc_*User preferences (sidebar state, UI settings)

aiTone, aiLengthAI tool preferences

Managing Cookies

You can control cookies through:

•Cookie consent banner - Accept or reject non-essential cookies when you first visit
•Browser settings - Block or delete cookies (may affect functionality)
•Opt-out links - DAA opt-out

Contact Us

Questions about cookies? privacy@applyarc.com